![]() ![]() I don’t follow Hillary on social I only see the memes.”Ī scene at Beautycon. One YouTuber told the publication, “I’m not going to lie, I’m not a politics person. According to an account in the New Yorker, reactions of attendees were mixed. This isn’t the first time Mahdara has merged beauty and politics, though.īack in July 2016, Mahdara approached Hillary Clinton’s campaign to set up a town hall meeting with the then-candidate and 90 YouTube creators in LA. To that end, Beautycon’s organizers programmed the Women’s March panel one on body positivity with plus-size model Tess Holliday and one at the end of the day on beauty and politics moderated by Teen Vogue’s editor-in-chief Elaine Welteroth, whose publication has been garnering a lot of attention for the fact that, yeah, teens want to read about what is going on in the world. If you don’t like us for what we have to say, we’re fine with that.” “We made a very conscious effort to reflect the times we’re living in. “We as a company want people to know where we stand on social issues,” Mahdara said to me in the Beautycon VIP area, where people stopped constantly to hug her in between grabbing glasses of wine and checking out the beauty swag on display. ![]() ![]() Moj Mahdara, Beautycon’s CEO, says it’s all about fandom. Its goal is to get creators (YouTubers and Instagrammers who focus on beauty), their fans, and beauty brands together into a big room - in this case, a 200,000-square-foot warehouse complex at the Brooklyn Cruise Terminal. Nicholas Hunt/Getty Imagesīeautycon is a beauty media company that offers a subscription beauty box, creates digital content, and, most visibly, holds beauty festivals in New York City, Los Angeles, and London. ![]()
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